060 Why that story got a laugh but not a sale (and surprisingly easy fix)
- Author
- Cathy Goodwin
- Published
- Fri 06 May 2022
- Episode Link
- https://strategicstorytelling.libsyn.com/why-that-story-got-a-laugh-but-not-a-sale-and-surprisingly-easy-fix
A lot of business owners have been told, "Stories entertain and captivate your audience."
If you buy that, you're not getting the full power of storytelling. Stories can support for your strategy and simplify your marketing.
That's the big difference between personal and business stories. Personal stories might get an appreciative laugh, but business stories can do so much more. Anyway, your business audience might not be amused by your personal stories.
I've referenced the topic indirectly. This episode clearly shows the difference between personal and business stories - and how strategizing your story helps you go beyond entertainment to reach your business goals.
Discover 17 ways storytelling can help grow your business with this free guide: http://mycopy.info/17ways
