037 Why Story Has More Impact Than Voice In Business Writing

Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan. They notice phrases and expressions. They remember stories. Owners of small businesses and online entrepreneurs will be most productive when they focus on message - not voice.   Free download on branding with story archetypes - http://mycopy.info/brandsteps