023 The most important story for solopreneuur marketing

Your most important story isn't about you. It's about how you work with clients to help them reach their goals. 

This is your success story.  Your success story has 4 parts:  hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story.

You don't just share a hero's journey story. You can introduce a plot twist. 

You'll see examples of success stories that miss the mark and how to transform them so they work for you. You'll see a detailed example of a story that comes close...but could be much better.

You'll learn how you can most effectively use your success story and how you can gain the greatest benefit.

When I write copy for a solopreneur service business, I always ask for 3 success stories. They help me understand how you work and the benefits clients receive.

This episode draws from my Amazon Kindle book, Grow Your Business One Story At A Time. 

Learn more about stories on my website, https://www.cathygoodwin.com