019 How To Capture Your Audience As A Master Business Storyteller

Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step. 

Your story needs to do 3 things: invite your audience to become part of the story;  challenge the hero (and never, ever save your hero with a fairy godmother; and remain consistent with your brand through your story archetype.