012 Create Marketing Content That Appeals To Your Audience's Values

As an entrepreneur, you may find your best clients hire you when they realize you share their values. But how do you create content that displays your values without a fiery manifesto or preachy statement of beliefs?

The truth is, clients recognize your values by the kind of stories you tell. You can say things like, "We are a client-centered business." But will this statement give you credibility as a business owner who genuinely cares for clients?

Or can you send a stronger, more believable message when you share a story that shows how you translate your values into action?  

This episode shows how to use stories to communicate your values and how the wrong story, inadvertently, will literally send the wrong message.