010 The 3 Stories An Entrepreneur Will NEVER Tell A Client
- Author
- Cathy Goodwin, Ph.D.
- Published
- Tue 08 Jun 2021
- Episode Link
- https://strategicstorytelling.libsyn.com/the-stories-on-your-no-tell-list
We keep hearing that stories help your business. And they will...but only if they are the right stories.
These 3 stories get told a lot, and marketing consultants sometimes advise you to tell them. But they won't do a thing to help your business.
They are...
...the irrelevant origin story ... the story that makes your clients do emotion work ...the story that insults your clients (and probably you too)
