007 Finding The Core Story For Marketing Your Small Business

 "What's your story?" As an entrepreneur, you respond with your core story - the gateway to online marketing, source of your marketing message, and inspiration for copywriting.  

Introducing the 2 parts of your core story. To differentiate your business, consider positioning against the element that's most commonly associated with your business....whether you're a life coach, lawyer, accountant, massage therapist or yes, even a copywriter.