The G-STIC Framework for Marketing Management

This episode introduces the G-STIC framework—Goal, Strategy, Tactics, Implementation, and Control—as the foundation for effective marketing planning. It explains how clear goals set direction, strategies define the value proposition, and tactics shape the offering through product, service, brand, price, incentives, communication, and distribution. The discussion highlights the importance of implementation and controls to adapt to changing environments, ensuring companies stay aligned with their objectives and market realities.