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The Business Model Workbook

Author
Alexander Chernev
Published
Wed 20 Aug 2025
Episode Link
https://chernev.com/marketing

This episode breaks down how business models define value creation for customers, collaborators, and companies. It introduces the Market Value Map, which integrates strategy and tactics into a structured framework, and explains customer, collaborator, and company value maps with a practical example. Key insights focus on designing offerings that balance stakeholder needs, competitive dynamics, and long-term sustainability.

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