Marketing Strategy and Tactics

This episode explains how strategy and tactics form the backbone of a company’s business model. Strategy defines the target market and value proposition, while tactics—captured in the 7-T Framework (product, service, brand, price, incentives, communication, and distribution)—bring strategy to life. Highlights include the 5-C framework for market analysis, the 3-V principle for balancing customer, company, and collaborator value, and why the traditional 4-P framework has lost relevance in today’s service- and brand-driven environment.