Marketing as a Business Discipline

This episode defines marketing as both an art and a science, emphasizing its role as a creator of value and growth driver for organizations. It dispels common misconceptions—such as equating marketing with sales, promotions, or advertising—and reframes it as a strategic discipline that integrates understanding, designing, communicating, and delivering value. Key insights include marketing’s central role across all business functions, its focus on customer needs rather than products or industries, and its symbiotic relationship with innovation.