Identifying Target Customers, Part 3: Segmenting the Market

This episode unpacks tactical targeting—how companies translate strategic choices into effective, cost-efficient ways of reaching customers. It highlights customer profiles (demographic, geographic, behavioral, psychographic), the tradeoffs between precision and efficiency, and the risks of overly narrow, broad, or misaligned targeting. Key takeaways include building accurate customer personas, aligning profiles with value, and tailoring offerings for single or multiple customer segments.