Strange(r) Coordinates: Maureen Golga

’Tis the season for… brand activations? PR is all about creating a moment that grabs attention — and few moments hold our collective attention like the holidays. On our latest Strange(r) Coordinates, we talk to Maureen Golga of Weber Shandwick about how some brands are able to cut through the noise in the hectic final stretch of the year.

More info on the answers to the “Off Brand” quiz:

“When Christmas Started Creeping”, Contingent Magazine

“Christmas Season Starts Earlier Every Year!”, Slate

“Consumer Spending Trends: How Much Will Holiday Shoppers Spend This Year?”, Salsify

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

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Follow Maureen on LinkedIn

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