Strange(r) Coordinates: Ben Jenkins

In this episode of Strange(r) Coordinates, Aydan Sarikaya and Robert Balog talk with Ben Jenkins about the signals, impressions, and contexts that drive creative work and shape how people experience brands. From the way we read meaning before we hear messages, to the role of culture in creativity, this conversation explores the messy, human side of brand building.

We discuss:

• Why brands are interpreted faster than they’re understood
• How ambiguity and creativity go hand in hand
• What it means to make meaning in a world of noise and speed

If branding is about stories, this episode shows why you don’t always get to hold the pen.

---

Ben Jenkins on LinkedIn: https://www.linkedin.com/in/bensjenkins/

Okay Human on LinkedIn: https://www.linkedin.com/company/okayhuman/

---

Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

---

Credits

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/