Strange(r) Coordinates: Adam Christensen

In this spinoff series, we bring along a guest on our Strange Coordinates journey. We call it: Strange(r) Coordinates.

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Inspired by our investigation into NordicTrack, we chatted with Adam Christensen, CMO of Notified, about ownership and walled gardens in the digital age. What does it mean for brands when software updates — or user tinkering — can totally change a product from its original designs?

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For more about our ad agency territorial and how we help brands find their place in the world check out our website weareterritorial.com and follow us on LinkedIn.

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

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Follow Adam on LinkedIn

Check out our NordicTrack episode