What happens when your go-to-market motion leads with value?

Ryan Milligan shares how QuotaPath turns ungated, value-driven content into trust and pipeline.

In this episode of Straight to Voicemail, Amanda Smith connects with Ryan Milligan, VP of Sales, Marketing, and RevOps at QuotaPath, about using content marketing to build trust in a saturated B2B space. From free tools to face-to-face dinners, Ryan breaks down how his team leads with value to fuel growth.

You’ll learn:

• Why ungated content can outperform lead gen
• How QuotaPath uses compensation expertise to earn attention
• The ROI of in-person marketing in a digital world

Jump into the conversation:
(00:00) Meet Ryan Milligan and QuotaPath team’s value-driven approach
(01:19): How Ryan’s team uses ungated tools to build trust with buyers

(02:28): Offering actionable compensation plan advice through content
(03:19): The role of in-person events in strengthening customer relationships

(03:54): Building long-term goodwill and trust with valuable content

Like what you heard? Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.