How Close Stands Out in a Crowded CRM Market with Chelsea Castle, Head of Content & Brand, Close

In this episode of Straight to Voicemail, host Amanda Smith taps with Chelsea Castle, Head of Content & Brand at Close, as she shares how founder-led storytelling is shaping the future of B2B content.

With a background in journalism and brand strategy, Chelsea shares how her team is creating smarter content that goes beyond attention-grabbing to actually drive business outcomes. From reinvigorating Close’s content engine with its CEO to creating product stories that resonate on a human level, Chelsea breaks down what it takes to stand out in a crowded CRM market.

In this conversation, you’ll hear about:

• How Chelsea is using founder-led content to revamp Close’s brand vision
• The “hivemind” approach to daily collaboration with her CEO
• Why storytelling is key, even when the product isn’t “sexy”
• How Close is making conceptual product series that cut through the noise

Jump into the conversation:
 (00:00) Meet Chelsea Castle
 (01:12) Reimagining content through founder-led storytelling
 (01:59) The Blueprint Series and smart content distribution
 (02:28) The LinkedIn Sprint and collaborative content creation
 (03:18) Turning product storytelling into compelling, human content
 (03:39) The Desiree Demos series and brand-driven content innovation