A Content-Led Growth Playbook with Clay Ostrom, Founder and Brand Strategist, Map & Fire

In this episode of Straight to Voicemail, host Amanda Smith connects with Clay Ostrom, the Founder and Brand Strategist of Map & Fire, to zoom in on how content marketing contributed to his company’s success.

Clay built his agency on research and positioning, using original content and thought leadership to drive growth. From long-form writing to embracing consistency on LinkedIn, he shares how clear, repetitive content has fueled his success and connected with clients.

In this conversation, you’ll hear about:

• How Clay's content strategy helped crystallize his business perspective
• The role of long-form writing and repetition in content creation
• The power of content to build trust and differentiate a brand in a crowded market
• Why embracing content consistency can drive business growth

Jump into the conversation:
(00:00) Meet Clay Ostrom
(01:11) The power of long-form content for business clarity
(02:34) Repetition and consistency in content on LinkedIn
(03:39) Differentiation through content strategy and thought leadership
(04:57) Clay’s advice on making content work smarter for your business