Why Your Business Needs to Rebrand with Salim Omar, CPA

00:01 - 04:07] Opening Segment

• Originally from Kenya, Salim is now a successful CPA and CPA firm owner
• He is passionate about helping entrepreneurs who are in a similar situation as he was before and who want to grow their business

[04:08 - 15:05] Is It Time to Rebrand?

• “Every business needs to rebrand every seven years”
  • The story behind the Straight Talk CPAs rebrand
  • Staying relevant and competitive
• How to come up with ideas for rebranding
  • Based on clients' and team members’ feedback
  • Observing the marketplace
• Salim talks about the new brand: Straight Talk’s Trifecta
  • Streamlining the accounting process through real-time financial data and not just gut feelings
  • Providing clients with forward-looking advice
  • Total client focus by providing an excellent customer experience
• Who’s the ideal client for the Straight Talk CPA rebrand?
• The importance of delivering the best proactive service and supporting business owners despite the economic volatility

[15:06 - 17:52] Closing Segment

• Final words of wisdom from Salim

Connect with Salim at [email protected] and visit https://www.straighttalkcpas.com!

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Tweetable Quotes

“Before the marketplace tells us that we are extinct or we are no longer needed, I think the business needs to reflect on itself, look inwards, and say how do we play this game in a bigger way, in a better way?” - Salim Omar, CPA

“The financial data usually tells us a story… something that’s getting in the way of success. So we want to use this data and have a conversation with our clients about what it means and how is it going to affect them going in, in the future.” - Salim Omar, CPA

 “Focus on being proactive, really look ahead and see what problems could come, and solve those problems before they become problems.” - Salim Omar, CPA