Unleashing the Power of Impact Branding for Small Businesses

**Introduction: Rich Kozak, The Brand Impact Sage**
- Welcome Rich and brief introduction of his expertise.
- Rich's background as an executive director and VP in marketing communications.
- His shift from corporate branding to helping individuals with Personal Impact Branding.

**The Essence of Impact Branding**
- Branding as a teaching and empowering process rather than just a service.
- Importance of authenticity and unique language that truly represents a brand.
- Steps to reshape your life guided by branding strategies.

**The Power Trio for Branding Success**
- The critical role of clarity in painting a powerful vision for customers.
- Positioning a brand to highlight uniqueness and expertise.
- Language that resonates with the 'care about' of the target audience.

**Common Branding Pitfalls**
- Common misconceptions and oversights of branding in small businesses.
- Prioritizing marketing and lead generation over foundational branding work.
- Emphasizing the sequence: proper branding strategy then precise marketing execution.

**Practical Branding Tips and Exercise**
- Simple steps for listeners to understand and amplify their brand.
- Rich's offering of an 'impact-driven branding blueprint'.
- Exercises to envision brand impact and to identify the core audience and impacts.

**Closing Thoughts and Gratitude**
- Rich's expression of how branding aligns with one's purpose.
- The non-commercial, purpose-driven side of branding.
- Thanks to Rich for sharing his wisdom and resources.

Tweetable Quotes:

"Branding is not just a service; it's empowering and teaching." - Rich Kozak
"Speak the 'care abouts' to truly resonate with your audience." - Rich Kozak