Transformation and Creative Success

[00:01 - 07:22] Opening Segment

• Welcoming John Chisum to the show
• From victim to a six-figure business
• John's story is one of transformation and overcoming resistance

[07:23 - 14:33] From Hopelessness to Creative Living: A 58-Year-Old's Journey of Self-Discovery

• Lost creativity due to downsizing
• Could easily spot limitations and blind spots in others, but not in self
• Fell into a dark pit of hopelessness and apathy
• Immersed self in motivational materials to regain sense of creativity
• Learned to be creative in business, marketing, content, and social media
• Realized need to be a good human and make contribution to the world
• Found creativity even in finances and tax laws

[14:34 - 21:43] Creatively Serving Your Clientele: How to Connect with Your Audience and Meet Their Needs

• Every artist wants to be seen, loved, acknowledged, and appreciated
• When John first started his business, he realized that less than 1% of aspiring songwriters have songs that are commercial enough to make it out there
• Creativity in marketing is speaking their language 
• Small businesses need to speak in terms of their customers' interests in order to get them interested
• John had to learn to turn his website away from being all about him and make his audience the hero
• Businesses need to take ownership and learn how to creatively connect into the needs of their clients

[21:44 - 27:12] Unlocking Success Through Service: John Chisholm Shares His Favorite Entrepreneurial Resources

• Making it about them is a necessary reminder to always do that because we get the best results and make the biggest impact
• Every person on the planet is tuned to the same radio frequency WIFM (What's In It For Me)
• We have to filter out all the ads that don't enhance our lives
• As business owners, it's easy to get focused on ourselves and think of our own needs instead of how many more people can we serve
• It's just human tendency even for us as business owners to get into a fearfulness and scarcity mindset  

[27:13 - 29:41] Closing Segment

• Reach out to John Chisum!

Ready to transform the sales experience and close more deals? Connect with John and join their program at johnchisum.com.

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Tweetable Quotes

 “You're responsible for how you present yourself and your products to the world.” - John Chisum

“Every artist wants to be seen, loved, acknowledged, appreciated.” - John Chisum