The Power of Podcasting

[00:01 - 04:12] Opening Segment

• Welcoming Andrew Allemann to the show
• Andrew has been podcasting since 2005 and started podcastguests.com in 2016
• Andrew and his wife are both podcasters and understand the challenges of hosting a show

[04:13 - 08:08] Benefits for Guests and Podcasters Alike

• Benefits of appearing as a guest on a podcast include growing your audience and brand, potentially gaining new customers, and educating the audience
• Benefits for the podcaster include having guests that bring their own audience to the show, entertaining and educating the audience, and creating relationships
• Content marketing is an effective way to start conversations with potential clients and build quality clients
• Podcasting is one popular medium but other forms of content such as writing books, special reports, blog content, etc. should also be part of the mix

[08:09 - 11:58] Crafting the Perfect Pitch for Podcast Guests: Focus on Fit Over Size

• Create a one sheet to pitch yourself as a guest on podcasts
• List topics you can talk about that are related
• Include what you will do to help promote the show afterward
• Customize the pitch to the show and explain why you are a fit for the audience
• Focus on fit over size when starting out 
• Think of it as practice and face every question possible

[11:59 - 15:43] Tips for Selecting the Perfect Podcast Guest

• Companies selling alarm services can be guests on podcasts
• Look for niche podcasts related to safety, security, and technology
• Screen potential guests to ensure they are not pitching a product or service
• Consider smaller players in the space who will work to promote the show after appearing

[15:44 - 19:04] Closing Segment

• Reach out to Andrew Allemann!

Ready to transform the sales experience and close more deals? Connect with Andrew and join their program at podcastguests.com.

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Tweetable Quotes

 “So when you actually craft a pitch to a show, you wanna definitely customize it to the show.” - Andrew Allemann

“When given the choice, go after those podcasts that are a good fit for you as opposed to the size of the shows.” - Andrew Allemann