Master the Lead Generation Hustle and Win the Content Game with Atiba Souza

[00:01 - 11:24] Unlocking the Power of Organic Video Marketing

• Atiba Souza on getting started in the “search game” from way back in 1996

• Being at the top of Google search is the target; utilize video marketing

• Create videos that answer customer questions and optimize them

• Positioning of your video is more important than the number of views

[11:25 - 22:54] How to Position Your Videos for Maximum Results

• Know your ideal customer and their questions before creating a content strategy

• Atiba introduces a step-by-step approach to publishing organic video content

• Authenticity is key - people want to connect with real thought leaders in their industry

[22:55 - 25:52] Uncover the Secrets to YouTube Success

• Google loves consistency, so post videos as often as possible

• Commit to producing content with a consistent schedule

• Reach out to Atiba Souza!

Connect with Atiba through LinkedIn https://www.linkedin.com/in/atibadesouza. 

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Tweetable Quotes

 “Organic video marketing is centered around the concept of you understanding exactly what questions are that your customer is asking, and then creating videos that answer them.” - Atiba Souza

“We want authenticity as human beings. We're coming out of an age of fake news, overproducing things… Recreate that friendly vibe to let people know that you're real, to let people know that you're authentic.” - Atiba Souza