Know, Like, and Trust: Strategies for Building Your Podcast Audience with Mark Savant

[00:01 - 08:11] How to Monetize Your Podcast and Take Your Business to the Next Level

• Mark Savant on starting a podcast production agency and being a podcast host

• How podcasting is not like running ads, building trust and relationships with listeners

• Why you should take advantage of the premium space of podcasting

• Consider sponsorships, advertising, or using podcasts as a direct sales tool to monetize

[08:12 - 14:37] Mark’s 4 Years of Podcasting and Lessons Learned

• Realize the learning curve to podcasting and the time and money to build up listenership

• Finding a trusted group, advisor, or framework can help expedite the process

• The key is being as clear as possible to whom you are speaking to for more impact

• Repurpose content from podcasts into other forms (social media posts, blog posts, etc.)

[14:38 - 20:13] Mark Savant's Advice on Small Business Success

• Starting a business requires time and money - be sure it's worth it before investing

• When starting a business, it is important to consider why nobody else is doing it

• Find a proven system that people are making money in and put your own spin on it

• Do due diligence and do not take things at face value

[20:14 - 24:04] Closing Segment

• Reach out to Mark Savant!

Connect with Mark through his website https://marksavantmedia.com/listen/. You can also reach him through LinkedIn https://www.linkedin.com/in/mark-savant/.

LIKE THE EPISODE?

Please give us a 5-STAR REVIEW. Don’t forget to LIKE, SHARE, and SUBSCRIBE.

Don’t forget to tune in to the next one!

Tweetable Quotes

"Everyone needs to understand that there is a learning curve [in podcasting]...  find a system, find a framework, find someone that can kind of lead you through the process." - Mark Savant

“Be as clear as possible on who you speak to, who is listening to you. The more clear we are as soon as possible on who we speak to, the problem that we solve, how we solve it, and what success looks like, the more impactful our show will be." - Mark Savant