How to Start Your Own Subscription Box with Eric Musick

Today, we are joined by Eric Musick.  Eric is the host & founder of The Subscription Box Show, the longest-running podcast dedicated to the subscription box industry with over 200 episodes, & publishing 2 episodes a week. He interviews the world's most influential subscription box experts, founders & industry-leading experts! The goal is simple, to help other new, aspiring, or existing subscription box entrepreneurs grow THEIR business by learning from those who have paved the road before them!  

Check this episode out!

[00:01 - 03:59] Opening Segment

• Welcome to the Show! 
• Get to know our guest, Eric Musick
• Eric shares his educational background and life as a father 

[04:00 - 12:38] Why You Should Use the Subscription Box Model 

• Subscribing to subscription boxes for the lifetime value
• Not every business will be meant to be a subscription box
• Advertising and marketing in the subscription box
  • Eric talks about BattlBox
  • The role of influencers in marketing subscription boxes

[12:39 - 17:57] How to Start Your Own Subscription Box

• Find a good value prop
• Create your trial box
• Give to family and friends
• Be flexible, find your customer
• Remember: Subscription boxes are not easy!

[17:58 - 20:37] Closing Segment

• Subscription boxes are not e-commerce

Connect with Eric through [email protected], Instagram, Youtube.  Take a seat and listen to The Subscription Box Show and start or grow your subscription box business. Join the community as well!  Are you are a new or expecting mother? Louis and Lea is the one for you! 

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Tweetable Quotes

“A subscription business is all about customer value that you can put in beyond the product.” - Eric Musick

“Start testing with micro-influencers because they do well. But you have to get the right one.” - Eric Musick

“You're not starting a subscription box business, you're starting a shipping business.” - Eric Musick