How to Grow Your Small Business Success with SEO and Digital Marketing

**Opening Segment**
- Salim Omar introduces Brendan Lebowitz from SEO Optimizers
- Brendan shares his background in digital marketing and the journey to his own company

**Diving into Digital Marketing Dynamics**
- Insights into the importance of SEO for small and medium-sized businesses
- The relentless rise of video content in digital marketing
- The power of YouTube for online visibility and traffic

**Mastering Backlinks**
- Understanding the concept of bad links and its impact on website ranking
- The shift from quantity to quality in backlink strategies
- Employing creativity to acquire authoritative backlinks

**SEO Tips and Trends**
- How businesses can improve their online presence with SEO
- The relevance of keywords and organic search
- Expertise, authoritativeness, and trustworthiness in Google's ranking signals

**Closing Advice and Offerings**
- Brendan emphasizes patience in the realm of digital marketing
- Discussing the merits of combining SEO with paid ads for immediate results
- Special gift for listeners and free SEO analysis from Brendan