How to Connect Effectively with Your Audience with Tim Fitzpatrick

[00:01 - 02:31] Opening Segment

• Welcoming Tim Fitzpatrick to the show
• Tim  talks about his background working in a family-owned business, getting into real estate, and finally marketing

[02:32 - 08:23]  The Marketing Principles for Small Business

• People rush into marketing because of the different channels available to them that they forget the fundamentals
• Marketing Strategy Trilogy
  • Target market - who are you going to serve within a given market
  • Message - what message are you going to communicate to attract and engage those people
  • Plan - what is the plan to get that message in front of those people
• Really knowing your ideal clients is better than being broad as you cannot serve everyone
  • Be specific even knowing their demographics, psychographics income, revenue, number of employees, etc.
• Focus on 20% of clients that bring 80% of the profits
  • Start with your existing clients that you love working with
  • Who are the most profitable clients
  • Who do we get great results for
• Only by deeply knowing your clients can you create a message

[08:24 - 15:28] Get Your Message To Your Target Audience

• The two biggest mistakes entrepreneurs make when creating their message
  • They talk about themselves
  • The message isn’t clear
• A year-long marketing plan isn’t ideal as marketing is changing quickly 
  • Tim shares how he does his 90-day marketing plan
     

[15:29 - 25:18] Lessons Learned as an Entrepreneur

• You can’t do it all and someone’s already done what you’re struggling with. Ask for help.
• Find a support structure that you can rely on
• How Tim gets inspired
• The importance of thinking long term

[25:19 - 26:52] Closing Segment

• Reach out to Tim!

Connect with Tim at www.rialtomarketing.com. Ready to start creating your simple 90-Day marketing plan? Go to growthmarketingplan.com!

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Tweetable Quotes

“Marketing shouldn't be difficult. All you need is the right plan.” - Tim Fitzpatrick
 

“We can't create a plan to get where we want to go until we know where we're starting from.” - Tim Fitzpatrick

“Why reinvent the wheel? You don't need to go into a new marketing channel until you fully optimize what's already working.”  - Tim Fitzpatrick

“Longer-term plans become very complex and complexity gets in the way of getting to results”  - Tim Fitzpatrick