How to Attract Premium Buyers with Magnetic Messaging

**Opening Segment**
- A warm welcome to Fabi Paolini, a brand strategist and expert in magnetic messaging.
- Achieving distinction as a premium brand to attract high-value clients.

**Understanding the Premium Buyer**
- The misconception that premium buyers are simply those with more wealth.
- Insight into premium buyers' valuation of time over money and their action-oriented mindset.

**Busting the Ursula Effect**
- Debunking the marketing myth of appealing solely to clients' pain points.
- Advocating for elevated communication that speaks to aspirational clients, not victims.

**Messaging Masterclass: Attracting Visionaries**
- Crafting a differentiated brand message by focusing on unique selling points.
- Highlighting the importance of aligning messaging with the desired outcome for clients.

**Closing Segment**
- Understanding specificity in content to draw qualified leads.
- The breakthrough message strategy pre-sells offers before the pitch.
- Best ways to connect with Fabi and her final pearls of wisdom.

Tweetable Quotes:

"Time is more valuable than money for premium buyers." - Fabi Paolini
"It's about the victor's language, not the victim's." - Fabi Paolini
"Money is an exchange of value. Put value out, get value back." - Fabi Paolini