Growth Strategies and Digital Marketing Tips for Small Business Success

**Opening Segment**
- Salim Omar introduces Mary Anne Pruitt
- Conversation on personal backgrounds and connection to places like Alaska and Kenya

**Defining your Audience**
- The importance of identifying your target audience regardless of business age and size
- Going beyond demographics to build customer personas

**Growth through Paid Strategies**
- Discussing the progression from traditional media to the overwhelming options in digital advertising
- Why programmatic targeting and an omni-channel approach are crucial
- Social media's role compared to more targeted digital strategies

**Choosing a Media Partner vs. a Vendor**
- Marianne Pruitt distinguishes between media partners and vendors
- The ideal media partner crafts strategies, provides feedback, and doesn't just 'set it and forget it'

**Common Mistakes & Keys to Success**
- Discussing pitfalls in small business growth such as lacking audience understanding
- Defining what success looks like and adjusting strategies based on performance data

**Closing Thoughts & Contact Information**
- Final advice on patience in marketing campaigns and budget management
- Details on how to contact Marianne Pruitt and Mosaic Agency for paid media strategies
 

Tweetable Quotes:

"Knowing your audience is the cornerstone of growth." - Mary Anne Pruitt
"A media partner invests in your strategy, not just your spending." - Mary Anne Pruitt
"Marketing is a bridge supported by sales as one of its pillars." - Mary Anne Pruitt