Break Away from Boring! Be Different, Be Audacious with Roy Osing

[00:01 - 05:33] Opening Segment

• Welcoming Roy Osing to the show
• The story behind BE DiFFERENT or be dead
• Why breaking away from tradition is key to business survival

[05:34 - 11:33] Finding A Competitive Advantage

• How Roy took a startup to a billion-dollar business
• Knowing what makes us unique with The Only Statement
• What are clap-trap expressions and why should we avoid it
• Marketing needs to focus on customer cravings, not on needs
• The only statement should always be a draft

[11:34 - 17:25] Leading with Audacity

• Roy shares his definition of being audacious
• Throwing away benchmarking and copying
• Start being audacious by having an audacious goal

[17:26 - 21:45] Closing Segment

• Roy’s advice to listeners
  • Now is the time to be different and audacious!
  • Light fires in people to get great results
• Reach out to Roy!

Connect with Roy! Check out his website, BE DiFFERENT or be dead, where you can find his blog and books, and some thoughtful remarks from people who enjoy his work. Email him at [email protected]! He would love to hear from you!

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Tweetable Quotes

“You need to start with coming up with a competitive claim that is clear and crisp and defines your uniqueness.” - Roy Osing

“You always need to be nimble... Declare what you're special at, get to market with it, and be prepared to revise it on the run. That's the process that works in the real world today.” - Roy Osing

“If you don't insert an audacious growth goal. You don't have any incentive to be creative, right?” - Roy Osing

“ It is time to break away from the common approach that people use to running organizations. It's time to break away from copying. It's time to break away from textbook theoretical approaches to running a business.” - Roy Osing