StoryLabs Multi Platform StoryTelling
Audio and Video Recordings of talks and panels at StoryLabs workshops and events. StoryLabs were formed in Australia, Canada the US and UK aim is to pioneer digital content creation, strategy and innovation through strong, multi media story engagement. Time to go beyond simple new media & tech orientation, business networking or basic proof of concepts and step up to the next level – create story rich, original IP and new form entertainment, products & services. StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes
- Update frequency
- every 7 days
- Average duration
- 44 minutes
- Episodes
- 16
- Years Active
- 2012 - 2013
Data Driven Storytelling - Gunther Sonnenfeld - StoryLabs Podcast Ep16
DATA DRIVEN STORYTELLING - "We don't know all that much about our audiences" - Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it's ultimate ef…
00:29:48 |
Sat 27 Jul 2013
Ep15: Building TV and Film Communities - Laurel Papworth - StoryLabs & Screen Australia Clinic
Building TV and Film Communities - A presentation by Laurel Papworth, given at the StoryLabs & Screen Australia Film 3.0 labs and digital ignition seminar held in Sydney in late Nov 2012. StoryLab's …
00:45:03 |
Fri 15 Mar 2013
Ep14: Igniting Imagination of Many Architecting Story - Lance Weiler - StoryLabs & Screen Australia Clinic
Igniting the Imagination of Many, Architecting Story Worlds - Lance Weiler - Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the attention economy it…
00:45:21 |
Sun 10 Mar 2013
Ep13: Playing with Film: Matt Costello: StoryLabs & Screen Australia Clinic
Playing with Film: Discovering and Shaping Gameplay in a Storyworld - Matt tackles the complex issue of how to carefully meld storytelling and game play. Starting with the philosophy that "Puzzles ar…
00:26:46 |
Sat 23 Feb 2013
Ep12: Mobile Movie Mayhem: Jennifer Wilson: StoryLabs & Screen Australia Clinic
Mobile Movie Mayhem - Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox of making mobile apps to market m…
00:33:35 |
Sun 10 Feb 2013
Ep11: The Multi Platform Story Ecosystem: Brian Seth Hurst: StoryLabs & Screen Australia Clinic
The Multi Platform Story Ecosystem - Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good, L…
00:44:28 |
Sat 02 Feb 2013
Ep10: The Story of Transmedia Marketing Stories: Brian Cain: StoryLabs & Screen Australia Lab
The Story of Transmedia Marketing Stories - Brian Cain takes us on a long journey from his early involvement with the poster boys of guerrilla internet marketing around Blair Witch and Art of the Hei…
00:34:58 |
Fri 25 Jan 2013
Ep09: A Tale of Two Multi Platform Campaigns: Anthony Mullins: StoryLabs & Screen Australia Lab
BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform stories then segues into comparing their …
00:55:57 |
Sun 20 Jan 2013
Ep08: The Business of Games as Transmedia Brands: Tony Reed: StoryLabs & Screen Australia Clinic
The Business of Games as Transmedia Brands - A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to your multi…
00:33:33 |
Sun 04 Mar 2012
Ep07: When Participation Becomes Promotion: AntheaFoyer: StoryLabs & Screen Australia Clinic
When Participation Becomes Promotion. How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social media as a way to crea…
00:30:32 |
Tue 28 Feb 2012
Ep06: Making Stories Gameful: Matt Costello: StoryLabs & Screen Australia Clinic
Making Stories Gameful - Creative IP and Desiging Play – Looking at Rage as a study of how to take IP from game, to book, to film. How to approach original branded IP and creatively develop from stor…
00:52:51 |
Sun 19 Feb 2012
Ep05: Making Transmedia Make Money: Jennifer Wilson: StoryLabs & Screen Australia Clinic
Making Transmedia Make Money - Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores many digital business models and shows how the…
00:56:08 |
Sun 12 Feb 2012
Ep04: Creatively Failing Forward: David Varela: StoryLabs & Screen Australia Clinic
Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community thinking. Da…
00:46:32 |
Sat 04 Feb 2012
Ep03: The Writers Dream inside the Nightmare: Neil Richards: StoryLabs & Screen Australia Clinic
A step-by-step study of the writing process to a very tight interactive brief. How limited story world and entrenced stake-holders creates a freedom of its own and how trans-channel entertainment can…
00:51:25 |
Sat 28 Jan 2012
Ep02: Story Community: Laurel Papworth: StoryLabs & Screen Australia Clinic
The Story Community. Building community around your story and game world and then growing and managing that community. Using examples of Big Brother, Master Chef and various online games, a step-by-s…
00:58:59 |
Sun 22 Jan 2012
Ep01: Story R&D: Lance Weiler: StoryLabs & Screen Australia Clinic
The Creative Story World Process – How transmedia is both commercial and real, the studio and broadcast system and how to create stories that engage and extend across platforms. Exploring services ev…
01:04:22 |
Sun 22 Jan 2012
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