Lego Batman: holy product placement, batman

The marketing people at Lego are geniuses. In 2014 they released The Lego Movie, launching a lucrative movie franchise and driving sales of their product through the roof. The storytelling isn't fancy, but it sure is solid. In this week's episode Valerie and Melanie look at Lego Batman (2017) and how the company uses resonance and storytelling fundamentals to create movies viewers love.

For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle: www.valeriefrancis.ca/innercircle

To learn to read like a writer, visit Melanie's website: www.melaniehill.com.au

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Get The Fundamentals of Storytelling today! Go to storynerd.ca/courses and use coupon code CANADA50, now through July 7, for 50% off. 

For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle.

To learn to read like a writer, visit Melanie's website.