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Stories With Traction - Podcast

Stories With Traction

The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.

Storytelling Inspiration Entrepreneur Marketing Business Leadership Sales Management Growth Motivation Development
Update frequency
every 9 days
Average duration
35 minutes
Episodes
162
Years Active
2021 - 2025
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#162: She Lost Her Mom at 12—Now She’s Saving Lives with Her Story

#162: She Lost Her Mom at 12—Now She’s Saving Lives with Her Story

SHOW NOTES:

In this powerful episode, Matt Zaun sits down with Kristen Harootunian, mental health advocate and speaker, to explore her journey from addiction and childhood trauma to long-term recovery…

00:47:45  |   Tue 02 Sep 2025
#161: Sex, Secrets & Sales: The Dark Side of High Achievement

#161: Sex, Secrets & Sales: The Dark Side of High Achievement

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.

Habits of Sales Champions Keyno…

00:43:59  |   Tue 26 Aug 2025
#160: The Attention Shift: From Empty Content to Emotional Impact

#160: The Attention Shift: From Empty Content to Emotional Impact

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.

SHOW NOTES:

In this episode, Mat…

00:36:10  |   Tue 19 Aug 2025
#158: Trust, Talk, and Toastmasters

#158: Trust, Talk, and Toastmasters

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.

SHOW NOTES:

In this episode, Mat…

00:24:23  |   Tue 12 Aug 2025
#159: From Chaos to Creative Power

#159: From Chaos to Creative Power

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.

SHOW NOTES:

In this episode, Mat…

00:40:11  |   Tue 05 Aug 2025
#157: Hooks, Heart, and Humanity: What Every Leader Needs to Know About Speaking

#157: Hooks, Heart, and Humanity: What Every Leader Needs to Know About Speaking

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.

SHOW NOTES:

In this episode, Mat…

00:27:08  |   Tue 29 Jul 2025
#156: From Navy Cryptologist to Cybersecurity Advisor

#156: From Navy Cryptologist to Cybersecurity Advisor

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.

SHOW NOTES:

In this episode, Mat…

00:31:07  |   Tue 15 Jul 2025
#155: From Rock Bands to Boardrooms: How Creativity Fuels Leadership

#155: From Rock Bands to Boardrooms: How Creativity Fuels Leadership

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.

SHOW NOTES:

In this episode of S…

00:38:40  |   Tue 01 Jul 2025
#154: Myths, Leadership, & Life

#154: Myths, Leadership, & Life

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.


SHOW NOTES:

SUMMARY: In this epi…

01:02:02  |   Fri 27 Jun 2025
#153: From CEO to Coach: The Leadership Lessons That Matter Most

#153: From CEO to Coach: The Leadership Lessons That Matter Most

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.


SHOW NOTES:

In this episode, Mat…

00:44:12  |   Fri 13 Jun 2025
#152: The Identity Crisis of Successful Business Leaders

#152: The Identity Crisis of Successful Business Leaders

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up, go HERE.


SHOW NOTES:

SERIES: This episode…

00:32:22  |   Fri 30 May 2025
#151: Why You Should Hire the Right COO

#151: Why You Should Hire the Right COO

5-Day Storytelling Challenge

Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.

To sign up go HERE.


SHOW NOTES:

SERIES: This episode …

00:34:35  |   Fri 16 May 2025
Episode #150! | Launch, Grow, Thrive

Episode #150! | Launch, Grow, Thrive

SHOW NOTES:

SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.

SUMMARY: In this episode, John Wilson and Matt Zaun discuss the build, m…

00:52:10  |   Fri 02 May 2025
#149: Culture is Not Fluff: How to Architect a High-Performing Team

#149: Culture is Not Fluff: How to Architect a High-Performing Team

SHOW NOTES:

In this episode, Matt Zaun sits down with Sel Watts, founder of Wattsnext PX, to discuss the essential role of culture in business growth. Sel challenges the common perception that culture…

00:47:36  |   Fri 25 Apr 2025
#148: Why Great Leaders Must Tell Great Stories

#148: Why Great Leaders Must Tell Great Stories

SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction Podcast, he was interviewed on the Executive Hustle Podcast with Kirsten Yurich.

00:37:11  |   Fri 11 Apr 2025
#147: The Secret to Strategic Storytelling

#147: The Secret to Strategic Storytelling

SHOW NOTES:

SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.

MICHELLE GRIFFIN: Michelle coaches on authority-focused per…

00:10:42  |   Fri 28 Mar 2025
#146: From Invisible to Influential

#146: From Invisible to Influential

SHOW NOTES:

SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.

MICHELLE GRIFFIN: Michelle coaches on authority-focused per…

00:10:52  |   Fri 14 Mar 2025
#145: Breaking Barriers: A Journey of Grit, Growth & Leadership

#145: Breaking Barriers: A Journey of Grit, Growth & Leadership

SHOW NOTES:

SUMMARY: From overcoming personal struggles as a teen mom to leading a successful business, Tami Cole has built a career defined by resilience, determination, and leadership.

In this episod…

00:48:51  |   Fri 28 Feb 2025
#144: How to be Great at Public Speaking

#144: How to be Great at Public Speaking

SHOW NOTES:

SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.

EPISODE #1 | From Struggling to Success in Storytelling
EPISODE #2 | Why Storytellin…

00:17:27  |   Fri 14 Feb 2025
#143: Why Storytelling Works

#143: Why Storytelling Works

SHOW NOTES:

SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.

EPISODE #1 

EPISODE #2 SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss …

00:16:02  |   Fri 24 Jan 2025
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