CEO Playbook Ep 22: Winning Moves That Will Break Your Business Out of the Plateau

This episode is a masterclass in visionary leadership and practical execution.

Jonathan Herps walks you through how to craft a 3-Year Vivid Vision - a clear and compelling blueprint for both your business and your life. He doesn’t just talk strategy. He shows you how to map your future and reverse engineer winning moves that will scale your company while freeing you from the weeds.

If you're a founder who’s still wearing all the hats, stuck in day-to-day chaos, and unsure how to move beyond the plateau, you need to hear this. Jonathan’s personal stories, client case studies, and frameworks will help you reclaim clarity, momentum, and your role as the true leader of your business.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• How to use the Vivid Vision Method to map out the business and life you want (00:00)
• The 3 Horizons Framework to balance short-term operations with long-term growth bets (04:18)
• The Winning Move strategy and how to identify 3–5 high-leverage initiatives that will move the needle over the next 3 years (07:25)
• Finding the “who” to accelerate growth and stop getting stuck in the weeds (13:58)
• Assessing whether you have the right team to scale with or whether it's time to make some changes (18:18)

Key takeaways for CEOs and business owners:

• Your business will never outgrow your vision. If it’s vague, you’ll drift. If it’s clear, you’ll build with confidence.
• A 3-year horizon is the sweet spot. Long enough to matter. Short enough to believe in.
• Every scalable business needs 3–5 bold, winning moves - not a bloated to-do list.
• Execution accelerates with the right “who.” You don’t need to be the expert. Just find them.
• If your leadership team can’t think at the level you need, you have a leadership problem, not a strategy one.

You didn’t start your business to stay stuck in the weeds.

If you’re ready to lead, not just manage, it starts with a vision bold enough to pull you forward (and a few winning moves to get you there). Let this be the episode that helps you finally step into the role your business needs you to play.

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: [email protected]

🚀 Ready to Elevate Your Business?

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