CEO Playbook Ep 18: Why Culture Is Your CEO Superpower

Most CEOs scale stress. The smart ones scale clarity, culture, and control.

In this episode, Jonathan Herps unpacks how Helder Klemp, founder of DNX Solutions, reshaped the future of his business, not by chasing numbers, but by committing to culture. His company now ranks among Australia’s best places to work, with 92% of employees genuinely excited to show up.

But the win wasn’t just emotional. It was strategic. Helder bet on clarity, cadence, and coaching to create a business that runs without him being in the weeds. And it worked.

This episode is your field guide to scaling without stress, building a team that performs because they want to, and finally stepping into the leadership role your business needs.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• How proactively defining a culture vision now can protect your business from chaotic growth later (01:35)
• A simple framework to align vision with execution (02:23)
• How prioritizing people leads to better retention, higher performance, and more time to lead strategically (04:05)

Key takeaways for CEOs and business owners:

• Culture isn't just a vibe, it's a system. When you build it right, it becomes your most powerful lever for growth.
• A clear 3-year vision broken into 90-day execution cycles keeps your team aligned, focused, and forward-moving.
• Outsourcing culture to chance is a mistake. Bringing in the right expert can hardwire trust and accountability into your company’s DNA.
• What you measure, you improve. Benchmarking culture makes the intangible visible, actionable, and scalable.

When you stop managing chaos and start designing culture, your business becomes a magnet for talent, trust, and traction. 

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: [email protected]

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