Jim Jacobs - Conducting Market Research

Jim Jacobs is an industry leader in the field of market research and the CEO of Focus Insite, a qualitative market research recruitment company specializing in consumer, B2B, medical, and technical studies. In this episode Jim explains what market research is, what kind of business can benefit from it, and what the advantages are to hiring a specialized market research company. Along with this Jim tells some fascinating market research stories from recognizable brands such as Apple, Roblox, and Chevy. He also offers up advice for any business who is considering launching their own research campaign.  To learn more about Jim and Focus Insite visit www.focusinsite.com  © 2025 edgeofcinema.com

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