Snake Oil in the PR business? Say it ain't so...
- Author
- JGR Communications
- Published
- Sun 12 Jul 2020
- Episode Link
- None
According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.
Guest Michelle Garrett
Garrett Public Relations, Columbus, Ohio
