Africa’s Missing Seat at the Global Public Relations Table

Author: Stories and Strategies
Published: Tue 26 Aug 2025
Episode Link: None

Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.

Despite Africa’s complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context.

Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).

Listen For

4:15 The Africa Strategy Mistake Global Brands Keep Making

7:41 The Case for Local Advisors

12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad

16:30 Africa Has Talent, But Not Opportunity

17:10 Answer to Last Episode’s Question from Guest David Gallagher

Guest: Ayeni Adekunle Samuel

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