Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic on public relations, communications, and marketing.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
Every Friday at 5 pm UK and noon Eastern we scan the globe and pick the stories that actually shaped the week then apply a public relations lens. This first live edition explains the format, brings t…
PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules.
In its report Mind the Gap, USC’s Center for Public Relations reveals sharp divides betwe…
Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.
Despite Africa’s complexity, diversity, …
Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us?
We talk about getting a seat at the table, then sit quietly w…
What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye. …
What if the most powerful tool in public relations isn’t a pitch deck or media list, but your own story? In this episode, we’re joined by technologist-turned-storytelling-evangelist William Welser IV…
What if the expert quote you just read in a news article wasn’t written by a human — but by AI?
That’s already happening.
A PR tool called Synapse is selling agencies the ability to fire off automat…
In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn’t the story, but the way it’…
What if everything you’ve been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong? What if the real value of what you do isn't how long it takes, but what impact…
What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real?
In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the o…
Your reputation is your most valuable asset — but also the most fragile.
In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But re…
Is your media diet making you smarter? Or just more stubborn?
In this episode, we sit down with senior communicator and former journalist Mark Burey to explore how the collapse of shared truth is res…
Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms…
Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversations—the ones shaping trust, behavior, and brand repu…
What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms?
In this episode, we t…
Employee engagement is evolving — and the old assumptions no longer hold. Today, workers want more than a paycheck. They want growth, flexibility, and to feel like their voices matter. In this episod…
More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their o…
Feeling stuck or stressed at work? You might just need to GROW your way out.
Executive coach Sarah Waddington shares the power and practicality of the GROW model — Goal, Reality, Options, Way forward…
Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name.
In this episode, we speak to…
What makes a workplace culture truly thrive—especially in the pressure-cooker world of creative agencies?
Can you REALLY be tough on the work but kind to your people without compromise?
Jo Carr, co-fo…