Corning Company is revolutionizing the craft spirits industry by solving major distribution challenges that prevent small, independent distilleries from reaching consumers. Their innovative platform serves as a vital bridge connecting craft brands with consumers, retailers, and distributors through an approach rooted in their remarkable 140-year history as America's largest pre-Prohibition whiskey producer.
• Only 1.6% of craft distillers control 54% of the craft volume, while 2,400+ smaller brands struggle for just 11% of the market
• The three-tier system legally mandates producers sell to distributors, who then sell to retailers, before products can reach consumers
• Top three wholesalers dominate regional distribution with 60-70% market share, imposing steep margins and restrictive contracts
• Corning Company was founded in 1880 and survived devastating fires, including a "firestorm of burning whiskey"
• Their Integrated Route to Market enables rapid fulfillment in days versus traditional distributors' weeks or months
• The pay-as-you-go model shifts capital-intensive costs from brand owners to Corning
• On-site production uses a 3,000-gallon Scottish still with comprehensive compliance management
• Modern consumers follow a "less but better" approach with 67% willing to pay more for premium quality
• Their omni-channel strategy includes point-of-sale storytelling, tastings, and state-compliant DTC shipping
• Future expansion plans will establish multi-region fulfillment across key states nationwide
More information about Corning & Company are available at https://www.corningandcompany.com