Episode 5 - Have I Got Something Special Just for You
- Author
- Stephen J Smedberg
- Published
- Tue 25 Feb 2025
- Episode Link
- None
In this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect engagement expert, Cindy Zuelsdorf.
