Vertical Markets 3: Reducing Risk in Startups
- Author
- [email protected] (Steve Blank)
- Published
- Tue 18 Mar 2025
- Episode Link
- https://soundcloud.com/clearshore/vertical-markets-3-reducing-risk-in-startups
Reducing Risk – Simulation versus Customer Development
If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. In either type of startup you want to put in place processes in place to reduce risk.
