Poised for Transformational Change

AMTA's Kelsey Hipkin chats with Abraham Masri, Manager of Energy Transition and Sustainability at Trimac; Dave Schmidt, Western Canada RMX, Fleet and Training Manager at Lafarge Canada Inc.; Jacob Adams, Director of Sustainability and Risk and Manager of Optimization at Arrow Transportation Systems; and Terri Johnson, Manager of Industry Advancement at AMTA.

In this episode, we continue the conversation from our Carrier Successes in New Technology session at AMTA’s 87th Annual Conference last month. We discuss how these companies are the trailblazers redefining carrier success in cutting-edge technology, how emerging technologies can shape your business, and what the future holds for our industry.

If you would like to learn more about each company and their initiatives, visit their websites below or contact them directly:

• Abraham Masri, [email protected], Trima 
• Dave Schmidt, Lafarge Canada Inc.
• Jacob Adams, Arrow Transportation Systems
• Terri Johnson, [email protected], AMTA

If you have any questions or concerns about topics related to what was discussed in this episode, or commercial transportation and driver safety, please do not hesitate to contact our Member Services team at [email protected].

• AMTA's Professional Truck Driving Championship (PTDC), which returns May 31, 2025, celebrates 75 years of Driver Excellence!
  Commercial drivers ensure goods and services in Alberta get to where they need to go, and this event serves to highlight the skillsets required behind the wheel. Drivers participate in one of five categories: Straight Truck, Pup Trailer Day Cab, Day Cab, Bunk Truck, and B-Train.
  Driver and Volunteer registration closes TODAY, May 23. Register now before it’s too late. Learn more about PTDC on our website, or contact [email protected].

• Dust off your clubs! AMTA's Annual Golf Tournaments are back this June! Join us at the Blue Devil Golf course in Calgary on Tuesday, June 17, and at the Links at Spruce Grove on Thursday, June 26. Whether a returning golfer or new to this event, we look forward to seeing you on the course! Register yourself or your team now on our website for Calgary or Edmonton. (Only a few spots remaining!!) For sponsorship opportunities or questions, please email [email protected].

• AMTA’s latest campaign, Spring into Safety, looks at the transition from winter to spring and how that can affect how we drive, prepare to drive, and how we interact with other road users. Stay tuned for our June 6 episode, where we explore that further, discussing impacts of wildlife strikes, sharing the road with motorcycles, and spring cleanup.

Listeners, don’t forget about the AMTA Mailbag! We want to hear from you with your industry queries. DM us with your questions, and we will answer via the AMTA Mailbag segment in future episodes or directly via our team of advisors.  

Join the conversation at: 

Web: amta.ca 

Instagram: amta_ca/  

Facebook: AlbertaMotorTransportAssociation

LinkedIn: alberta-motor-transport-association

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