The Myth of Early Moats in Startups (And What To Do Instead)

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Dismantling startup myths: Prioritize Product/Market Fit over early moats and insights on market dynamics & value creation.

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The obsession with early moats distracts startups from the real work of building lasting value. A moat is a sustainable competitive advantage that a company possesses, which protects it from competitors. Few startups are built on moats, or they cease to really be startups shortly thereafter.