Ep#27: The Secret to Raising Capital? Tell Your Story, Don’t Sell - Dr. Ankur Pathak.
- Author
- Andy Walsh
- Published
- Mon 28 Jul 2025
- Episode Link
- https://open.substack.com/pub/startupsdecoded/p/ep27-the-secret-to-raising-capital?r=31a2w3&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Discover how effective storytelling captivates investors and builds a compelling personal brand.
Join us as we unpack the strategies founders and leaders use to craft narratives that drive investment and inspire action. Whether you're looking to secure funding, attract customers, or refine your startup’s story, this episode is packed with actionable insights to elevate your brand and make a real impact.
Founding Principal at London Real Ventures, the first media-powered investment firm blending media and finance. After transitioning from medicine, Ankur led investments in Web3 and AI projects like Shrapnel, Story Protocol, and NAYMS. Leveraging London Real’s platform of 5M+ subscribers, he connects founders and investors, offering strategic insights, media exposure, and capital. Ankur’s focus is on building long-term, value-driven relationships across AI, blockchain, and the metaverse.
Invests in cutting-edge Web3, AI, and Metaverse companies, offering more than just capital. They leverage their global network of 5 million subscribers to rapidly build brand visibility, drive customer acquisition, and foster partnerships.
Their process includes:
- Production: A custom, high-definition interview with the CEO/Founder to promote the brand and secure funding.
- Distribution: Broadcasting the interview and clips to a global audience, creating media buzz.
- Connection: Linking companies with influential guests from various industries for strategic opportunities.
- Expansion: Providing capital and continuous support to grow the business until exit.
Music Credit: "Neptuno" - Phondupe (Album: Onykia)
Summary
In this episode of Startups Decoded, host Andy Walsh engages in a deep conversation with Dr. Ankur Pathak, exploring the significance of storytelling in startups, the journey from healthcare to investment, and the role of media in amplifying founder narratives.
Dr. Ankur shares insights on personal branding, the importance of building relationships over mere transactions, and the long-term value approach in investing. The discussion also delves into crafting and communicating compelling stories that resonate with investors and audiences alike, emphasizing the human element in the investment process.
Takeaways
Storytelling is crucial for startups to connect with audiences.
Dr. Ankur transitioned from healthcare to investment, emphasizing the importance of financial literacy.
The media platform plays a vital role in amplifying startup stories.
Investors are more likely to support founders they have a relationship with.
Personal branding is essential for founders to stand out.
Documenting the entrepreneurial journey builds trust and engagement.
Chapters
00:00 Introduction to Storytelling in Startups
03:44 Dr. Ankur Pathak's Journey from Healthcare to Investment
06:10 The Role of Media in Startup Success
08:54 Understanding the Audience and Investor Dynamics
11:12 Building a Community of Angel Investors
14:08 The Syndicate Investment Process Explained
16:41 The Importance of Relationships in Fundraising
19:23 Documenting the Founder Journey
21:58 The Mindset Shift in Fundraising
23:22 The Art of Pitching and Relationship Building
27:41 Long-Term Value and Trust in Investments
31:53 The Importance of Storytelling and Communicat
