What is an Anti-CRM? with Reuben Swartz of Mimiran
- Author
- Michaela Dale
- Published
- Wed 22 Jun 2022
- Episode Link
- https://startupsavant.com/startup-savants-podcast/episodes/mimiran
Reuben Swartz is the founder and CEO of Mimiran, a CRM (customer relationship manager) specifically designed for solo consultants. Reuben worked as a consultant himself and wanted a tool for managing clients. Although these tools were abundant for large enterprises, he could not find a tool that met his needs and was made for a one-man team. So, Reuben built the tool himself and created Mimiran.
Episode Notes
Reuben’s story creating his own business [1:00]
“There's a right tool for the right situation” so you don’t need to compete with the multimillion dollar companies [3:31]
The power of being authentic rather than mimicking other successful companies in the industry. Focus on helping others rather than selling [5:40]
What is a CRM? [8:48]
Reuben’s anti-CRM is a tool entrepreneurs can use to easily track and manage sales and marketing information [12:10]
Situate yourself in the market so that you can dominate a particular niche [18:45]
If there isn’t a tool out there that does it all, create it yourself [22:40]
Narrowing your target audience and listening to their needs will help you create the best solution for the group you serve [32:35]
Build a feedback loop with your customers to drive changes and establish priorities [35:12]
Attempting to balance a new startup while starting a family [36:16]
Pick an easy problem to solve [41:18]
The decision to work as a one-man team [43:01]
Mimiran is a lifestyle business. Reuben’s family is his number one priority and his business is number two. [46:38]
How is Mimiran funded? You don’t need to be a unicorn business to find success and be happy [46:48]
The danger of prioritizing money and prestige rather than finding joy in the work you do [48:43]
Stop selling and focus on connecting and solving problems with others [51:34]
Talk to the people who are most likely to buy what you are selling. Don’t try to attract everybody [58:02]
Potentially creating a CRM customized for individual niches [1:00:25]
Reubens advice for entrepreneurs “find a niche and become the go-to person in that niche” [1:05:02]
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