The Business of Fluoride-Free Toothpaste: Risewell

Kori Estrada, founder of Risewell, joins the podcast. Kori shares the story behind her fluoride-free toothpaste brand, the problematic nature of fluoride in oral care products, and how the brand found the replacement ingredient, hydroxyapatite. With a background in finance, Kori didn't foresee a career in better-for-you products, the founder discusses the journey to becoming a founder and what she's learned along the way.

Risewell Links:

• https://risewell.com/ 
• https://www.linkedin.com/in/koriestrada/

Startup Savant Links: 

• https://startupsavant.com/podcast
• https://www.youtube.com/@StartupSavantPodcast/
• https://www.instagram.com/startupsavantpodcast/
• https://www.linkedin.com/company/startup-savant/