I'm talking with Jame Houghton, founder of MySimpleLife. MySimpleLife is facilitating the swift and complete annihilation of the fax machine – specifically having to do with communications between doctors and attorneys. We talk about leveraging technology to turn a 90-day workflow with fax machines into a 6-minute workflow via his online platform. We also talk about figuring out pricing, establishing a unique brand, and participating in The Works accelerator at the Knoxville Entrepreneur Center. Jame is reading Measure What Matters and listening to the How I Built This podcast.