Startup Brainframe Episode 11 - (Case Study) The Michelin Stars and How the Michelin Brothers Engineered Demand Through the Brain
- Author
- Neoteq
- Published
- Fri 02 May 2025
- Episode Link
- https://neoteqpodcast.podbean.com/e/startup-brainframe-episode-11-case-study-the-michelin-stars-and-how-the-michelin-brothers-engineered-demand-through-the-brain-1756034606/
Today's episode covers:
- A brief History of the Michelin Brothers
- How they created their demand using brain principles (probably without being aware of them)
- decoding their ingenuity and what customer behaviors it led to
- 3 actionable steps for neurofounders
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If you want to find out about or try Neoteq's neuroscience and personality based startup agent - kindly reach out to the founder:
LinkedIn: www.linkedin.com/in/tiberius-dinu-51a625170
Zoom: https://calendly.com/tiberiusdinu-neoteq/neoteq-business-opportunities
Website: www.neoteq.us
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Neoteq is an early-stage startup looking for 2 co-founders (a CTO and a Chief Science Officer) who are willing to build things in San Francisco.
If you feel like that's you - kindle reach out on:
LinkedIn: www.linkedin.com/in/tiberius-dinu-51a625170
Zoom: https://calendly.com/tiberiusdinu-neoteq/neoteq-business-opportunities
Website: www.neoteq.us
