Startup Brainframe
Startup Brainframe is spreading awareness on the new field of neuroentrepreneurship. Since the brain is the backend engine behind every single decision founders make and action they take - neuroentrepreneurship can organically redefine how startups are built, ran and scaled. In terms of the parent company (Neoteq) it improves startups’ decision-making processes, performance and stakeholder interactions through neuroscience-based AI tools, personality frameworks and neurotechnology.
- Update frequency
- every 2 days
- Average duration
- 11 minutes
- Episodes
- 29
- Years Active
- 2025
Startup Brainframe 29 (S02E04) Case Study - What Neurofounders Can Learn From Daenerys Targaryen
Today's episode covers Daenerys Targaryen. Unlike previous episodes, this one contains:
- practical tips for every scene
- 3 lesson for neurofounders
- 1 CTA
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Startup Brainframe 28 (S02E03) Case Study - What Neurofounders Can Learn From Arya Stark
Today's episode covers Arya Stark. As per usual: 3 actionable tips and 1 CTA
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If you want to find out about or try Neoteq's …
Startup Brainframe 27 (S02E02) Case Study - What Neurofounders Can Learn From Jon Snow
Today's episode covers:
- 8 scenes from Game of Thrones that can be applied in startups
- as per usual: 3 actionable tips and 1 CTA
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Startup Brainframe 26 (S02E01) - From Sparta To Startups - What Neurfounders Can Learn From King Leonidas and Persister Personalities
Today's episode covers:
- what cognitive complexity is and how this season will be all about drawing insights from seemingly disparate fields
- the PCM and the persister personality
- 10 scenes from …
Startup Brainframe Episode 25 - Understanding And Mastering Neurochemicals In Startups (Part 6 - Adrenaline)
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If you want to find out about or try Neoteq's neuroscience and personality based startup agent - kindly reach out to the fo…
Startup Brainframe Episode 24 - Understanding And Mastering Neurochemicals In Startups (Part 5 - Cortisol)
Today's episode covers:
- the follow-up for episode 17 (using "stress" as a strategic asset)
- cortisol's role on circadian rhythms (sleep cycles)
- the importance of healthy routines (in the morning…
Startup Brainframe Episode 23 - Understanding And Mastering Neurochemicals In Startups (Part 4 - Endorphins)
Today's episode covers:
- what endorphins are beyond the runner's high
- how they make the brain reframe challenges
- how they contribute to eustress (alongside other neurochemicals)
- 3 actionable s…
Startup Brainframe Episode 22 - Understanding And Mastering Neurochemicals In Startups (Part 3 - Oxytocin)
Today's episode covers:
- why oxytocin is a hidden power in startups
- how it contributes to aligned teams and companies
- how it directly impacts trust and psychological safety in startups
- 3 actio…
Startup Brainframe Episode 21 - Understanding And Mastering Neurochemicals In Startups (Part 2 - Serotonin)
Today's episode covers:
- how serotonin allows founders to lead from with quiet confidence
- how serotonin complements the previously mentioned dopamine
- why it's important to strike a balance betwe…
Startup Brainframe Episode 20 - Understanding And Mastering Neurochemicals In Startups (Part 1 - Dopamine)
Today's episode covers:
- dopamine from an evolutionary standpoint
- the startup dopamine loop
- dopamine adaptation and desensitization
- the darkside of dopamine
- 3 actionable steps for neurofound…
Startup Brainframe Episode 19 - The Neuroscience Of Purpose And Why Mission-Driven Founders Have More Grit
Today's episode covers:
- why purpose give a competitive edge to founders
- 3 actionable steps for neurofounders + 1 CTA
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Startup Brainframe Episode 18 - Human Fine-Tuning For Founders: Train Your Brain Like You Train Your AI Model
Today's episode covers:
- how training your brain is a similar process to training an AI model
- how things from your past influence(d) your internal narrative and how to challenge your thoughts and …
Startup Brainframe Episode 17 - Stress As A Strategic Asset: Channeling Cortisol For High Performance
Today's episode covers:
- the Stress Curve (Yerkes Dodson Law)
- (what happens in the brain) when stress is good
- when stress is bad
- surfing the Stress Curve
- 3 actionable steps for neurofounders…
Startup Brainframe Episode 16 - CQ + PQ ＞ IQ
Today's episode covers:
- what is CQ (curiosity quotient)
- what is PQ (passion quotient)
- why their combination is better than IQ (while not neglecting the value of high raw intelligence)
- 3 actio…
Startup Brainframe Episode 15 - Why The Founder’s Growth Becomes The Company’s Ceiling
Today's episode covers:
- why founders need to look within first, before looking for external fixes
- why solutions that worked in the past can limit you now
- how internal growth (or the lack of it)…
Startup Brainframe Episode 14 - Why Startups Are A Real Life Lab Experiment
Today's episode covers:
- why neurofounders are simultaneously the "scientist" and the "subject"
- how the human brain is wired to predict scenarios and how it adapts when the predictions are wrong
-…
Startup Brainframe Episode 13 - Why Is It Fundamental To Learn About The Brain In A Digital, AI-Driven And Complex World (Especially for Founders)
Today's episode covers:
- what's a VUCA world and how startups are similar to it
- how not understanding the our brains can limit our (startup's) growth
- why our humanity is our (competitive) advant…
Startup Brainframe Episode 12 - (Case Study) Neurofounders vs. Traditional Ones
Today's episode covers:
- how neurofounders outperform and obtain better results compared to traditional ones by understanding and applying brain principles using three examples.
- Mini case study 1:…
Startup Brainframe Episode 11 - (Case Study) The Michelin Stars and How the Michelin Brothers Engineered Demand Through the Brain
Today's episode covers:
- A brief History of the Michelin Brothers
- How they created their demand using brain principles (probably without being aware of them)
- decoding their ingenuity and what cu…
Startup Brainframe Episode 10 - Three More Biases Than Can Affect Your Startups And How To Counteract Them
Today's episode covers 3 more cognitive biases that can affect you and your startup:
- The Curse of Knowledge Bias
- The Status Quo Bias
- The Anchoring Bias
- 3 actionable steps on how to counteract…